Arthur Lee was as astonishing talent. He wrote most of the material for Love, which Wikipedia categorized as psychedelic rock, folk rock, acid rock, and psychedelic pop. I hear a little surf and garage rock in there as well. Love was the first rock band to sign on Electra. When I heard Love’s version of Little Red Book, I thought it was a rock song about a guy who was taking a breakup too hard. Next came 7 and 7 Is and She Comes in Colors, turning trippy. Lee never wanted to take the easy way out, and band members were leaving before Love had a hit. They did Hey, Joe, as well as anyone, but it fell to The Leaves to make it a hit. I thought Talk, Talk (by the Music Machine) was a song by Love. It was a great time for rock and roll, and Love was leading the way.
Da Capo and Forever Changes were the next albums—great. Here’s my read on their problem—the early days of underground FM were great for Love—the DJs could play what they wanted, and they loved Love. But the band didn’t score a hit, and everyone else started to sound like them. Maybe record buyers and the corporate types picking playlists thought Electra was just for folk artist singer-songwriters.